{"id":4589,"date":"2023-01-27T10:15:41","date_gmt":"2023-01-27T09:15:41","guid":{"rendered":"https:\/\/guest-one.com\/event-invitation-management-digitally-by-e-mail-or-by-post\/"},"modified":"2023-03-10T13:23:49","modified_gmt":"2023-03-10T12:23:49","slug":"event-invitation-management-digitally-by-e-mail-or-by-post","status":"publish","type":"post","link":"https:\/\/guest-one.com\/en\/event-invitation-management-digitally-by-e-mail-or-by-post\/","title":{"rendered":"Event invitation management &#8211; digitally by e-mail or by post?"},"content":{"rendered":"<p>A frequent question from our customers: What is the best way to invite my guests to my event?<\/p>\n<p>Let us say in advance &#8211; there are no clear criteria or rules for this.<\/p>\n<p>For <strong>cost reasons<\/strong> and also with regard to <strong>sustainability<\/strong>, a purely digital invitation by e-mail is of course the best option. You save the effort of designing and producing elaborate <strong>invitation cards<\/strong>, there are no <strong>packaging<\/strong> and <strong>postage costs<\/strong>, and it&#8217;s faster, too.<\/p>\n<p>In the following, we will list the reasons that may nevertheless speak in favor of <strong>invitation management<\/strong> <strong>by mail<\/strong>:<\/p>\n<ul>\n<li>Not all <strong>email addresses<\/strong> are available or they are not well maintained<\/li>\n<li>Email addresses are <strong>not personalized<\/strong>, but you have e.g. many info@ addresses<\/li>\n<li>Some of those to be invited do not have an e-mail address (e.g. employees from production)<\/li>\n<li><strong>Retired employees<\/strong> or <strong>employees<\/strong> on <strong>parental leave<\/strong> cannot be reached by mail<\/li>\n<li>The target group is <strong>not tech-savvy<\/strong> or has a high age structure<\/li>\n<\/ul>\n<p>However, there are also other aspects that can speak in favor of a postal invitation. Thus, a beautifully designed and produced <strong>invitation card<\/strong> is significantly <strong>more valuable<\/strong> than an email. Especially at <strong>high-profile<\/strong> <strong>events<\/strong>, such as company anniversaries, it brings a different <strong>appreciation<\/strong> to the guests. A postal invitation is also more suitable for conveying a <strong>conceptual<\/strong> <strong>idea<\/strong> or for setting the <strong>emotional<\/strong> <strong>mood<\/strong> for the event with the invitation itself.<\/p>\n<p>Last but not least, a postal invitation stays <strong>longer<\/strong> in the <strong>memory<\/strong> or in the eye of the guests.<br \/>\nEmails &#8220;send&#8221; quickly, are sorted away, deleted and thus disappear from the focus of the invitee.<\/p>\n<p>So how <strong>best<\/strong> to <strong>implement<\/strong> invitation management depends on the <strong>event format<\/strong>, the <strong>target audience<\/strong>, and also <strong>timing<\/strong> and <strong>budget<\/strong>, among other factors. We will be happy to advise you on the <strong>best<\/strong> <strong>approach<\/strong> for you. Thanks to our in-house design team, we are also happy to <strong>support<\/strong> you in the <strong>presentation phase<\/strong> with initial ideas and concrete layouts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A frequent question from our customers: What is the best way to invite my guests to my event? Let us say in advance &#8211; there are no clear criteria or rules for this. For cost reasons and also with regard to sustainability, a purely digital invitation by e-mail is of course the best option. You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital invitation management or still by mail?<\/title>\n<meta name=\"description\" content=\"How to optimally invite your guests \u2713 In which cases does a print invitation make sense? What are the advantages &amp; disadvantages? \u27a7 Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guest-one.com\/en\/event-invitation-management-digitally-by-e-mail-or-by-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital invitation management or still by mail?\" \/>\n<meta property=\"og:description\" content=\"How to optimally invite your guests \u2713 In which cases does a print invitation make sense? 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