95th city birthday and Long Table 2024
Wuppertal Marketing & City Wuppertal
Institution:
Marketing in and for Wuppertal – that is the central task of Wuppertal Marketing GmbH. Wuppertal Marketing Gesellschaft (WMG) develops attractive ideas and programs in the city for tourism, business, culture and families.
The WMG’s main tasks include location marketing, tourism, city and center marketing, business communication and the planning and implementation of events.
Project:
On June 29, 2024, the whole of Wuppertal was invited to celebrate the city’s 95th birthday together at the “Long Table”. Companies, associations and every Wuppertal resident were invited to help set the table, play in the streets and squares, create a program and thus give the city of Wuppertal its most beautiful face.
The celebrations lasted from the afternoon until well into the night along a three-kilometer stretch of the valley axis between Wuppertal Elberfeld and Barmen. Over 250 stands, 13 stages and a total of around 250,000 visitors made the festival an extraordinary major event.
Realization:
Guest-One set up a customized online portal to book the stand space and the necessary infrastructure. The entire area was divided into different sections with different space quotas. Private and commercial exhibitors and contributors were able to reserve their desired space in the desired section and provide information on the type of participation. The portal provided dynamically changing query steps for the different groups. A clear traffic light system showed available and fully booked spaces in real time.
In addition to the stand space itself, other aspects were also taken into account when booking. Electricity and water connections could be ordered easily and the necessary forms, e.g. for catering businesses, were available to download directly. Upon completion of the booking, participants automatically received a detailed invoice for the stand fees and additional costs. All payments were booked in the Guest-One back office on a daily basis and registration confirmations were then sent to the participants.
Numerous mailings were sent to participants from the Guest-One backend about the registration process. An SMS dispatch was also implemented for the day of the event, which could be used to notify all participants immediately if the event was canceled.
Key Facts
Event: 95th city birthday and Long Table 2024
Year: 2024
Tool: GuestHub
Services
- Online registration portal in different versions
- Automatic invoice dispatch after registration
- Administration area incl. payment management
- Various mass mailings and SMS dispatch
- On-site accreditation using smartphones
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Guest-One GmbH
Hofaue 39 42103 Wuppertal Germany Phone: +49 202 37 161 – 0 Fax: +49 202 37 161 – 99 info@g1.de
