BMW M Experience
planworx
Company:
On behalf of the Munich agency planworx, Guest-One took over the participant management for two back-to-back events lasting several weeks for BMW M GmbH. The first series of events took place at the legendary Nürburgring, a few weeks later the team went to Mallorca for 14 days.
Project:
The focus of the events, to which BMW dealers, salespeople and service advisors from all over the world were invited, was the presentation of new BMW M vehicles as well as the driving experience of the new models. In addition to invitation and participant management, Guest-One also provided a test drive management system for recording and documenting the test drives.
Realization:
For the implementation and support of the accreditation on site, Guest-One was on site with two guest managers each and organized the check-in and the further support of the guests together with the agency.
Key Facts
Event: BMW M Experience 2022
Attendees: 2500
Year: 2022
Tool: GuestHub
Additional services
- Online registration
- Production name badges and lanyards
- E-mail communication
- Accreditation and check-in
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Guest-One GmbH
Hofaue 39 42103 Wuppertal Germany Phone: +49 202 37 161 – 0 Fax: +49 202 37 161 – 99 info@g1.de
