Brillux Roadshow
Company:
From May to September 2022, the paint and coatings specialist Brillux conducted a roadshow through a total of 25 branches throughout Germany. The aim was to finally meet customers in person again after more than two years of the pandemic and to present them with a range of new products and innovations.
Project:
The participant management was completely taken over by GuestONE on behalf of the executing stand builders Schendel & Pawlaczyk GmbH. The guests – craft businesses, construction companies as well as architects and property management companies – were invited by e-mail to the respective locations and were able to register themselves and their employees conveniently via a registration platform. The confirmation of registration, which was also sent by e-mail, contained personalized admission tickets for all registered persons as well as detailed event information and directions.
Realization:
The guests were then checked in electronically on site and received a name tag printed out “live”. The corresponding check-in stations were prepared by GuestONE and the technical service providers were trained in the structure and operation of the system in advance of the tour. The whole project did not require any additional on-site support from GuestONE.
Almost 9,000 guests accepted Brillux’s invitation and experienced an exciting and themed day in the participating branches.
Key facts
Event: Brillux Roadshow
Number of participants: 9.000
Year: 2022
Tool: GuestHub
Additional services
- Online registration
- E-Mail marketing
- Accreditation und Check-in
You are interested in our solutions
Arrange a consultation now!
GuestONE GmbH
Hofaue 39 42103 Wuppertal Germany Phone: +49 202 37 161 – 0 Fax: +49 202 37 161 – 99 info@g1.de
