DMK Group - Deutsches Milchkontor eG

Election of the Representative Assembly

For the execution of the election of the representative assembly, GuestONE developed a comprehensive solution that included both the handling of complex mailing processes and two streaming events.

The Challenge

Prior to the election, various documents had to be sent to members in multiple phases. This involved serving 66 electoral districts with individual documents and ensuring a clear separation between mailing phases. In addition to the printing and mailing processes, transparency of the vote counts had to be ensured through live streams.

The Solution

GuestONE set up a central backend through which the entire control of printing and mailing orders was managed. Personalized fields were placed, and print data for six mailing phases were generated – from the nomination to the announcement of the candidate lists and the final notification of the elected members. The preparation of the documents was automated by electoral district, ensuring that each phase was executed efficiently and error-free.

In parallel, a streaming platform was set up for two key events:

• Live documentation of the nomination vote count. The backend allowed for marking candidates so that results were immediately traceable.
• Live broadcast of the list vote count, accessible to all members.

What Makes It Special

The combination of complex lettershop handling, personalized printed documents, and a secure streaming solution made the project particularly demanding. Through the close integration of backend administration, logistics, and live communication, GuestONE was able to provide complete digital election support – efficient, transparent, and legally compliant.

Representative Assemblies

After successfully implementing the digital representative assembly as well as various online advisory board meetings, the 2021 member assemblies of “Deutsches Milchkontor eG (DMK)” were scheduled. Regionally divided into four different assemblies over two days, a complex livestream format was carried out in the Streamlab Studios in Bremen.

GuestONE was responsible for the entire participant and registration management for around 6,000 members and provided a comprehensive online portal in the client’s corporate design. Connected to the participant management was the secure GuestONE livestream platform, through which members could follow the assemblies. Special attention was given to exercising members’ right to speak and submit motions. For this purpose, the livestream platform included a personalized question chat, through which members could submit statements to the assembly.

All incoming questions and statements were collected in an inbox and could be viewed, categorized, and assigned to designated persons for response by the organization team. The questions were then displayed to the podium either via preview monitors or read from the “off” position and answered in the livestream. GuestONE managed the entire project with a dedicated contact person and ensured smooth execution of rehearsal and event days on-site.